In literature, analyses can be found of the competitiveness of international tourist destinations, based on tourist satisfaction with different attributes. However, most of these analyses do not use one single measure to make a global assessment, which makes it difficult to compare destinations. The aim of this paper is twofold. First, some alternatives that can be used as a synthetic index of tourist satisfaction are discussed. Second, the indices that are proposed are used to analyse a group of rival destinations for the European sun and sand tourism market. From the results that are obtained, the advantages of each of the proposed indices are discussed.