‘Co-Funded by the EU’ vs ‘From the American people’: Refreshing the communication on EU Cohesion Policy
The authors review the communication agenda on the EU Cohesion Policy. In recent years this issue has attracted unprecedented attention, in particular in the context of the debate on the future of the EU budget. Strengthening the communication of cohesion policy can help to boost support for the EU, given that it represents the most tangible expression of EU solidarity on the ground. Consequently, it has become a priority, with both the European Parliament and the Council calling for more efforts. In this paper the authors review the actual regulatory framework and go beyond the provisions to make 10 proposals for improving the communication and visibility of the funds.